International Association of Professional Security Consultants – IAPSC
 
IAPSC was considering hiring Brody PR when September 11, 2001, shook the world. Realizing that security consultants would be in huge demand during and in the aftermath of the crisis, Brody PR began working with IAPSC from Los Angeles at 8:45 am on 9/11/01. We issued media advisories through all the available channels, put a media area up on their web site, and corralled the members of the association (located throughout the world), determining each individual's areas of expertise and contact information. The result? More than 300 media placements in national, regional and local print and electronic media, including the Wall Street Journal (US and Europe), the New York Times, CNBC, National Public Radio (NPR) and USA Today -- within the first two weeks. IAPSC, a relatively obscure association with almost no public profile, instantly became a premier - and trusted - source of information to the media. As a result, IAPSC became a recognized source of security consulting services for industry and businesses.